![]() Holly’s tip for entrepreneurs looking to disrupt an industry: have something unique. The importance of finding the “right” retail partners that will embrace your vision. ![]() Holly emphasizes that it took 16 years to build the reputation Supergoop! has today. How Holly’s relationships with both Sephora and Nordstrom started with an impromptu trip to San Francisco. Holly talks about her fundraising techniques and supporting the growth of her brand. Holly knew she was onto something when she was contacted by Elon Musk’s team. įrom meeting Roxanne Quimby of Burt’s Bees to getting product on the shelves at Sephora. Learning about the business of scaling and going from trade shows to big retail. ![]() What Holly’s distribution strategy was for Supergoop!, starting with private schools. Įven with no expertise in this category, Holly started asking the right questions. When Holly saw this opportunity to educate about sunscreen, she explains the next steps in developing her product. Learn about Holly’s love for solving problems using creativity and innovation. Hear how the idea for Supergoop! came about, when a good friend of Holly’s was diagnosed with skin cancer. How Holly’s career took a turn when her teaching contract wasn’t renewed How education is still at the core of what Holly does with Supergoop! Why Holly entered education and her experience as an elementary school teacher. How growing up in an entrepreneurial family impacted Holly as an entrepreneur. We’ll chat with Holly about what it takes to disrupt an entire category, how her musical talents helped fund her business when she had very little money, finding the right partners to support your mission, and the lessons she learned as a first-time entrepreneur. Fast forward to today, Supergoop! Is a must-have product by skincare gurus everywhere and is over $40 million in revenue. After having a tough start by trying to sell her sunscreen into elementary schools (since that was a market she knew), Holly pivoted to retail and eventually got her product into big retailers like Sephora and Nordstrom after years of building her brand and perfecting her product. Leaving her career as an elementary school teacher, Holly decided to jump into the very unfamiliar world of SPF. Holly realized that it was important for someone to make sunscreen “cool” in order to stop the epidemic of skin cancer. It was at this point, she realized that people weren’t taking sunscreen seriously. In 2005, Holly’s life and career path completely changed when a good friend of hers was diagnosed with skin cancer. Visit Supergoop!’s website to purchase their sunscreen today.Holly Thaggard is the founder of Supergoop!, the first and only skincare brand that is 100% dedicated to UV protection. To find out which Supergoop! sunscreen works best for you, take Supergoop!’s quick and easy quiz that asks specific questions about your needs to best match a suitable product. Although Supergoop! is Leaping Bunny certified cruelty-free, meaning they do not conduct tests on animals, not all of their products are vegan. Made entirely with only clean ingredients, Supergoop!’s sunscreens are guaranteed to not include over 1600+ harmful ingredients typically found in conventional sunscreen. Offering a wide range of clean, reef-friendly and cruelty-free sunscreen for all skin types is Supergoop!, a San Antonio-based company founded by female entrepreneur Holly Thaggard, who is also known as the “Sunscreen Queen.” Did you know that 1 in 5 people in the US will develop skin cancer by the time they reach the ripe old age of 70? By wearing sunscreen, the risk of skin cancer can be significantly reduced.
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